"WIGs" are wildly important goals that if executed properly will really move the needle. Set one, two or three at the most and set them outside the Whirlwind. I like to think of them as my Big WIGs. Plan a step-by-step approach to achieving these goals, devise a creative scoreboard to track the progress towards those goals (with end-zone and time clock) and most importantly start a regular and public process for holding yourself accountable for the results. We used an "Execution Teleconference" when I was a part of the www.bestsalesteamever.blogspot.com on a bi-weekly basis.
Another important idea was lag measures verses lead measure. You must discover or devise lead measures (actions and results that can be easily measured in real time) that will drive the lag measures that we are ultimately judged on like quota attainment or profitability.
Since reading and listening to this book I have executed an MBA, read dozens of business books and launched several blogs and now will use these disciplines to start a new career. These disciplines have also been very helpful in leading my family and understanding the lag measures of daily happiness and fulfillment to achieve the ultimate lead measure and Big WIG of a happy family!
